I like solving problems. I have a broad design skillset and am happiest when working with driven people, to create simple and impactful experiences that result in measurable uplifts.

My enthusiasm for CX began whilst working at Microsoft - designing, testing and optimising user-interfaces for the blind in collaboration with Guide Dogs UK. I discovered just how important good user-experience design could be and the impact it could have on peoples lives.

I went on to broaden my skillset and gather experience working at a range of small, medium and large enterprises.

In 2016, I started Zooki with my brother-in-law and his friend. As Creative Director from day one, I created the brand, the packaging, the marketing materials and the website and have helped grow Zooki into a Health & Wellness brand, sold globally, with solid growth year on year.

In addition to continuing to grow Zooki part time, I work with entrepreneurs and early-stage brands to help them make their ideas a reality.

Having worked for both agencies and brands, I’ve seen it from both sides.

Please do get in touch if you think I might be able to help you.

Born out of a real problem, Zooki creates delicious tasting supplements, that our customers not only look forward to taking, but report actually feeling the benefits of.

In 2016 my brother in-law, Marcus suffered a nasty knee injury and was prescribed omega 3 fish oil capsules to aid his recovery. He couldn’t bear having to swallow the huge capsules and the resulting ‘fishy burps’. He was determined to find a better way. With the use of sophisticated lipid-encapsulation technology, support of his friend / Co-Founder and me to create the brand, Omega 3 Zooki was born - the first product in the Zooki range.

The small family business evolved into a health brand sold in over 10,000 locations globally, to hundreds of thousands customers.

We’ve helped thousands of people on their journey to better health, whether that be improved skin, energy, immunity, performance or gut health.

I’ve been through the motions of building a brand from problem > idea > multi-million pound business.

I have a collaborative approach, combining creativity and efficiency. I get stuff done and always stick to deadlines.

I work to establish goals, simplifying the complex and making things happen.

I’d love to chat through your idea if you think I might be able to help.